Marcel Broodthaers

Marcel Broodthaers, a poet and artist from Brussels, paired the names of car man­u­fac­tur­ers with different breeds of cattle. He confronts words with images in the form of a game, demys­ti­fy­ing the author­i­tar­i­an and normative power of language. 

In Les Animaux de la ferme (1974), Broodthaers associates different breeds of cattle with car man­u­fac­tur­ers, in the form of an educational or scientific manual on agri­cul­tur­al education. In reference to Magritte, he confronts words and images in the form of a game. In doing so, he undermines the logical basis of Western thought by dis­or­gan­is­ing the main vector of this culture: structured language.